Mailchimp is a wonderful (and powerful) resource for those who are looking to build and/or expand their audience. By placing a small sign up button on your site, Mailchimp will help you build your readership by collecting email addresses.
When you are ready, the top two author services we recommend setting up are newsletter and blog post automation. Blog post automation is particularly exciting as it will automatically send your blog posts to the email addresses that have been collected—without you having to do anything!
It is important to note that once you begin to reach a larger audience, Mailchimp will require a monthly plan. For authors just starting out, however, their free services are perfect. You are able to match your website branding to newsletter templates as well as blog automation so that you have one clean, professional brand across the web.
- Getting started with Mailchimp